In a world that witnesses an accelerated transformation, there are even more real-time data available. Many of them can be used as input to a price strategic approach.
To benefit yourself from this mass of data with the agility that the market demands, by adopting a strategic pricing approach disaggregated at the product / consumer level, you need to have the suitables tools.
Dynamic price is an approach that combines economic techniques with artificial intelligence to adjust the prices at a level of granularity and precision that wasn’t previously possible. This tool offers new approaches to generate value in pricing strategies.